Video And Crowdsourcing – “Wikipedia: Nice People”
Cross-posted from the Wooshii Blog
Wikipedia is one of crowdsourcing’s best and successful examples: it’s been way bigger than any other encyclopedia out there, and all done (mostly) by volunteers wanting to contribute it.
The thing is, many people usually wonder and ask: why so many people contribute for free?
Well they launched a video yesterday that shows some of their contributer people, and why they do it:
Another video they launched two days ago is in the same line as the previous one, this time with the usernames:
Wikipedia is a non-profit organization, but these videos illustrates that all companies can benefit from video: these kind of testemonials from collaborators or even clients put a human touch to the business, make us feel more connected with it, and makes the engagement with the brand higher.
Particularly a crowdsourcing business or organization, where its key to have your community engaged. And what better way to do it than using a tool that it’s proven that drives engagement?
These videos from Wikipedia are also because it’s of their simplicity: sometimes, is best not to complicate!